- Google announced it would no longer run ads on content that denies mainstream climate science, but researchers found it still runs ads on such content.
- The Climate Action Against Disinformation (CAAD) pointed out hundreds of misleading videos on YouTube that provide false information about climate change caused by carbon emissions.
- CAAD is concerned about difficulties in taking legitimate action against this type of content and is advocating for holding online platforms accountable to promote accurate information and combat misinformation.
Last year Google made an announcement that they will no longer run ads on content that rejects mainstream climate science, but after a year, Google is still running advertisements on content that denies mainstream climate science. Researchers found that Google is still running ads on hundreds of videos on youtube that misinforms about climate.
YouTube’s climate disinformation: CAAD demands action
The Climate Action Against Disinformation (CAAD), a group comprised of 50 plus nonprofit organizations or NGOs, pointed out the hundreds of videos on youtube that are providing misleading information about climate change caused by carbon emissions. They also pointed to the evidence that Google is still running ads on those videos and is certainly defying its own policy about misinformation.
CAAD not only pointed at the misleading videos according to Google’s parameters but also pointed at hundred more videos in which other forms of misinformation are being circulated, like people saying that there is nothing they could do about climate change. CAAD also showed their concern about difficulties in taking legitimate action against this type of content.
Callum Hood, Head of Research at the Center for Countering Digital Hate(CCDHate), also accused Google of funding misinformation “So this is the fourth time we’ve caught Google breaking its promise not to profit from climate denial. They make these promises knowing it’s hard for us to see if they’ve kept them. It’s why we need to force Google to open up the black box of its advertising business.”
With CAAD’s efforts, there is hope for a cleaner online environment and a more sustainable future. By bringing attention to these issues, CAAD is helping to promote accurate information and combat misinformation.CAAD’s advocacy is an important step toward holding online platforms accountable for the spread of climate disinformation. Together, we can work towards a world where accurate information about climate change is readily available and widely accepted.