Google profits from climate denial content on YouTube

Google profits from climate denial content on YouTube
  • Google announced it would no longer run ads on content that denies mainstream climate science, but researchers found it still runs ads on such content.
  • The Climate Action Against Disinformation (CAAD) pointed out hundreds of misleading videos on YouTube that provide false information about climate change caused by carbon emissions.
  • CAAD is concerned about difficulties in taking legitimate action against this type of content and is advocating for holding online platforms accountable to promote accurate information and combat misinformation.

Last year Google made an announcement that they will no longer run ads on content that rejects mainstream climate science, but after a year, Google is still running advertisements on content that denies mainstream climate science. Researchers found that Google is still running ads on hundreds of videos on youtube that misinforms about climate.

YouTube’s climate disinformation: CAAD demands action

The Climate Action Against Disinformation (CAAD), a group comprised of 50 plus nonprofit organizations or NGOs, pointed out the hundreds of videos on youtube that are providing misleading information about climate change caused by carbon emissions. They also pointed to the evidence that Google is still running ads on those videos and is certainly defying its own policy about misinformation.

CAAD not only pointed at the misleading videos according to Google’s parameters but also pointed at hundred more videos in which other forms of misinformation are being circulated, like people saying that there is nothing they could do about climate change. CAAD also showed their concern about difficulties in taking legitimate action against this type of content.

Callum Hood, Head of Research at the Center for Countering Digital Hate(CCDHate), also accused Google of funding misinformation “So this is the fourth time we’ve caught Google breaking its promise not to profit from climate denial. They make these promises knowing it’s hard for us to see if they’ve kept them. It’s why we need to force Google to open up the black box of its advertising business.”

With CAAD’s efforts, there is hope for a cleaner online environment and a more sustainable future. By bringing attention to these issues, CAAD is helping to promote accurate information and combat misinformation.CAAD’s advocacy is an important step toward holding online platforms accountable for the spread of climate disinformation. Together, we can work towards a world where accurate information about climate change is readily available and widely accepted.

Most Frequently Asked Questions;

What is the Climate Action Against Disinformation (CAAD)?

CAAD is a group of more than 50 nonprofit organizations or NGOs that are dedicated to fighting disinformation related to climate change.

What did Google announce last year about its ad policy and climate change denial?

Google announced that it would no longer run ads on content that denies mainstream climate science.

What is the Center for Countering Digital Hate (CCDHate)?

The CCDHate is an international non-profit organization dedicated to disrupting the spread of online hate and misinformation.

Why is it important to combat climate disinformation?

Climate disinformation can lead to a lack of action and urgency in addressing the global issue of climate change, which can have devastating effects on the planet and its inhabitants.

Why is it difficult to take legitimate action against climate disinformation?

It can be difficult to take action against climate disinformation because it can be challenging to identify what is considered misinformation, and some people may argue that they are entitled to their own opinions.

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