- Google aims to enhance its search engine with AI, making it more visual, stackable, personal, and human.
- New additions may include short videos and discussion/forum sections in search results.
- Google plans to address concerns by providing source links, attribution, and literacy tools for user confidence.
AI noise, or you can say emergence has a huge impact on all of the tech giants around the globe; every company wants to use AI as core technology, and Google is no exception. After ChatGPT launch last year, Google gave its AI chatbot LaMDA in a bit hurry. There Chatbot also gave a wrong answer in the event of a launch, which created a huge mess, and Google suffered a big loss.
A new report suggests that Google is now working on making its search engine more visual, stackable, personal, and human with the help of AI. This was claimed by The Wall Street Journal;
As Google retools to compete with ChatGPT and TikTok, it plans to make its search engine more “visual, snackable, personal, and human.” https://t.co/PuynAetSL6— The Wall Street Journal (@WSJ) May 6, 2023
Google is reportedly planning to add new short videos to search results in response to youth using platforms like TikTok and meta platforms for searching for restaurants, for example. Google has also added a discussions and forums section. Although Google will indeed add AI to its search engine, the most interesting part is Google is working on the model to make the search engine look more visual, stackable, personal, and human. According to The Newyork Times, Google will provide this model to consumers by the end of this year.
The Wall Street Journal also reported that Google executives said that ” the search engines using AI features should not upset the website owners, in part by including source links.” The company executives overall think that the company is interested in providing trusted answers to users when there is especially no right answer. Google will “give attribution and literacy tools to enable confidence in making use of the content,” according to the documents revealed by the WTJ.