Japan’s Action Against Google and Apple Echoes EU’s Moves

- Apple plans EU-only sideloading in response to DMA.
- Japan considers regulations for sideloading and in-app payments.
- Android users prefer Google Play despite sideloading option.
Apple has announced plans to introduce new capabilities to its iPhone lineup in response to the Digital Markets Act (DMA) in Europe. One of the great adjustments predicted in iOS 17 is the introduction of a feature that lets iPhone users put in apps from third-party app shops, a procedure called sideloading. However, this feature is reportedly restricted to the 27 member countries of the European Union, as Apple cannot assure the security of such apps. It is well worth noting that Android customers already have the ability to sideload apps.
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According to a document from the Japan Times, the Japanese government is now thinking about imposing comparable regulations to encourage Apple to open up its “walled lawn” approach. The proposed guidelines could require both Apple and Google to enable their users to sideload apps, a functionality already available to Android customers. The Japanese government hopes that this pass will cause extended opposition and decrease app prices.
A government panel has drawn up a set of regulations aimed at opening up the smartphone app stores of U.S. technology giants Apple and Google to competition. https://t.co/d5R2AWIk1Q
— The Japan Times (@japantimes) June 16, 2023
The document also highlights that, despite the freedom to sideload apps, 97% of Android users nevertheless opt to download apps solely from the Google Play Store. On the alternative hand, Apple currently restricts iPhone users from sourcing apps completely from the Apple App Store.
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In addition to disturbing sideloading talents for iPhones, Japanese regulators also are pushing for both Apple and Google to allow customers to make in-app payments via 0.33-celebration systems. Currently, Apple and Google require in-app transactions to be processed exclusively through their personal price structures, which allows them to maintain as much as a 30% commission. Apple CEO Tim Cook has continuously argued that the shortage of sideloading at the iPhone enhances safety considering the fact that Apple evaluations and approves all downloaded apps.
The rules were formulated at the Japanese government’s Center for digital market competition. Anticipated to be brought forth in the regular parliament session of 2024, the government plans to submit the relevant legislation.