- Samsung hosts the first Galaxy Unpacked in South Korea.
- Galaxy Z Fold 5 and Flip 5 get internal upgrades.
- The event in Seoul, COEX, in late July 2023.
Samsung, the renowned South Korean company, is known for hosting its Galaxy Unpacked events in the United States or European countries, leaving its home country out of the picture. However, there have been recent rumors indicating a change in this trend. Speculations suggest that the upcoming Galaxy Z Fold 5 and Flip 5 will be unveiled in South Korea, and an executive from the company has confirmed this.
Samsung has now officially announced through a press release that it will indeed hold its next Unpacked event in Seoul, Korea, marking the first time it has done so in its homeland. The event is scheduled for late July 2023 at COEX in Samseong-dong, Gangnam. Previously, Samsung typically held its Unpacked events in August, but this year they have decided to move it a few weeks earlier.
While the exact date has not been disclosed, Samsung has expressed its intention to rotate the event’s location every year, depending on the theme. This means that future Unpacked foldable launches will be held in different cities. Regarding the anticipated devices, extensive leaks have provided insight into the Galaxy Z Fold 5 and Flip 5. Samsung seems to be focusing on internal upgrades for these models, with minor changes to the overall design.
The Galaxy Z Flip 5, for instance, is expected to feature a significantly larger cover display, as revealed in leaked renders. This improvement would allow users to perform more tasks without having to unfold the phone each time. As for the Galaxy Z Fold 5, rumors suggest the inclusion of a teardrop hinge, which would enable Samsung to offer an official dust ingress protection rating for its foldable devices for the first time. Leaked renders indicate no major design alterations apart from this. Additionally, there are speculations about enhancements such as the Snapdragon 8 Gen 2 chip, faster UFS 4.0 storage, and a potential increase in RAM capacity, up to 12GB.
In summary, Samsung has made the decision to hold its next Galaxy Unpacked event in South Korea, breaking the tradition of launching flagship products in the US or Europe. This move reflects the company’s desire to connect with its home audience. The upcoming event will showcase the 2023 foldable lineup, including the Galaxy Z Fold 5 and Flip 5, which are anticipated to have internal upgrades and minor design tweaks.